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Little Brush Big Brush

Little Brush Big Brush

 

Bath Time with Friends

Role

Illustration

Project


MediaMonks has an international poster project, where different artist and illustrators in the company create posters from some of our most famous campaigns, to use as wall art around the offices. I was able to take part in the project by creating a posters for the Little Brush Big Brush (Official title: “Brush around the World in 21 Days”) campaign created in collaboration with Signal and Facebook Messenger chatbot.

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The brief was simple: "Creating a poster that sums up the Little Brush, Big Brush campaign, leaving the technique and illustration style up to choice”. Having a lot of creative freedom it was important to me, to still capture the sense of adventures and playful from the campaign. The final version includes all of the hero characters from the LBBB campaign and while still being in a different style, capturing the essence of the campaign.

Early concept development

Early concept development

Final piece break down

Final piece break down

 

I was not involved in the original Little Brush Big Brush campaign, but used the character and content of the campaign as inspiration and reference for the illustration. The original campaign was created in a collaboration with MediaMonks, Signal and Facebook Messenger.

 
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The Campaign

LBBB is a spark AR experiences created in support of signals existing web series, teaching kids Oral health and establishing good habits in an fun and playful way. The experience is in an episode styled game using Facebook Messenger chat bot, that engages children with AR masks and collectable digital stickers following Little Brush and Big Brush’s adventure for 21 days.

Still Frames from the game

Still Frames from the game

Hero animals used for the campaign

Hero animals used for the campaign

Credits

The Little brush Big Brush campaign was created by MediaMonks